Motivation – A Unicorn of the Fitness Industry

A unicorn is a mythical creature. The magical horse with a single horn upon its nose. It is also a term for something that isn’t real. Or more accurately, a word used to describe something which is either notoriously hard to achieve, or impossible given the underlying conditions. For example, clean fusion power is the current unicorn of the green energy revolution. It will one day happen if enough resources are thrown at it. But for now, it’s prancing around a lush meadow where buttercup flowers are made of gold and every blade of grass is an emerald. The proverbial unicorn.

The fitness industry has many unicorns. There are myths and truths, lies and facts. Grazing among those situations are many, many horned ponies. Too many to name. I can try a few. There’s Fatamina: she’s a beauty. Used to be a size 24 but after chomping on some magical pill, she lost all her horsey fat. Can you see her? Focus…. And pooft! Fatamina is gone. A myth. There’s Protalas. He’s a big buff man unicorn. Barely has to trot to develop those big thigh muscles. Rippling skin as though an avalanche falling down the flank. Protalas chomps some artificially sweetened powder that promises to make him muscular and strong. Can you see Protalas? Focus…. And pooft! He’s joined Fatamina. He’s not real either. A myth.

So many unicorns. The only one I trust used to be awesome but now drinks booze every day and curses at media commercials for interactive thousand-dollar stay-at-home cycle experiences (they sure saw you coming, he whinnys). That’s Alcohorn. He’s my favourite. He’s also got donuts sliding down his magical nose pillar. He’s cuddly too, not like Fatamina or Protalas. Alcohorn is real. You’d better believe it.

Among this magical equine fantasy is the strangest unicorn you’ll ever see. This animal is tangible; almost within your reach. It doesn’t have a name. It told me so. What it is called is not what it is. A tricky concept. We call it ‘motivation’. I don’t believe there is such a thing. Not a real, physical thing. Motivation is a state in flux. One moment it’s there, the next, it’s gone. A candle in the wind. As Dean Lerner once said, ‘unreliable.’

Motivation, as many psychologists will try to convince you, is a very real thing. But then, as Temperance Brennan (Bones) would argue, psychology isn’t a science. I’ll sit on the fence. Yeah, it’s not real either. It’s a state of undecided commitment. For my argument, I’ll straddle both sides. To consider motivation as a real thing is to give it substance. So, what is the actual substance of motivation?

Simple. It is desire. To crave something enough to suffer a basal drive toward fulfilment. Can desire motivate you? Yes, you say. Finish the blog post and go get a beer. Not so fast, Alcohorn. My point regarding motivation as a concept is that it isn’t real. If desire is the motivation, then desire will push you to your goal. Stay with me here. If I don’t desire an outcome, does that mean I lack motivation? No. It means I have little interest in something. No amount of motivation will make me want it more. I need to desire it first.

That is the foundation step in understanding the unicorn of motivation. You cannot grasp it until you have a desire, or a profound need of something. Motivation is a shell company set up by your own basic instincts. The real currency lies in the truth of fulfilment. And that is a harsh truth. If you expect an outcome will do little for your sense of purpose or personal enrichment, there will be no fulfilment. More, and this is the next step; if there is a cost to that sense of fulfilment, the outcome must outweigh the cost of achieving it.

I desire a six-pack (I had one once). I understand the cost of achieving it. More exercise. Less beer. Being hungry more often. As a partially disabled individual, the exercise part is more laborious. I fully comprehend the cost of achieving a six-pack. What is the equation of desire here?  

The mathematics is without doubt. That, to me, is a difficult sum to justify. Sadness is not worth such sacrifice. And this is precisely why ‘motivation’ requires a grilling under intense scrutiny. There is no such thing as motivation; it is an abstract. A play of words used as a vague alternative for a very basic fundamental truth:

If the desired outcome has an acceptable cost, you will reach for that goal.

Me, just now…

People have bottled that notion and called it motivation. It is used as a whip to spur you on, or as a noose through which to place your own head. Motivation is a hybrid abstract of desire and cost. Nothing more. But by giving it a name and using it in swanky presentations, the fitness industry has tried to sell it as a problem to overcome. How many times have you been smashed in the lazy face with the ad slogan: DO YOU LACK MOTIVATION? It’s used to make you feel guilty. To make you feel less worthy. Really, there is only one way to deal the unicorn of motivation. Destroy it and start over.

Ladies and gentlemen and all the glorious in-betweens, I give you a new concept in fitness. I call it…

I call it choice because that is exactly what it has to be. Specifically, your choice. No Lycra festooned ass-hat is going to be able to extract motivation from your sweaty pores. No. They won’t. And worse, they’ll actually charge you for that grievous insult. The harsh truth (I know, I have many) is that until you decide to make a choice, your fitness journey can’t begin. Your choice. Not the choice that is thrown over you as though a kidnapper’s hood. Not a whimsical flowery mantra uttered by Mr or Mrs Fitness Pants. Only you can decide when to make that choice. Whatever choice that is. Until you do, that thing they call motivation is nothing but a phantom.

But they try, don’t they. Commercial after commercial, the message is dropped upon you; hot sticky guilt napalm because you’re not doing enough. Run, tubby run. You’ll never escape. But you can stand and face it. You can realise motivation, as used to denigrate your life decisions and judge your wardrobe choices, is just another fitness unicorn. Created in a magic field of desperation and greed. Some equine fantasy wizard with a marketing degree made this beast just for you. I ask again: Do you lack motivation?

Or… have you simply not chosen what you want to do yet? Because when you do sit down and think, “Yeah, I’m going to try that,” you create your own pony of reality. Not some mythical beast. You make your own rational decision and you get to ride it. Yes, you can actually ride your own choices. Because once you make them – you own them. Sometimes you’ll fall from that ride. Someone might say your motivation wobbled. It didn’t. Your desire to succeed was outgunned by some other factor. It’s not motivation you lack. Life just made the choice more difficult to maintain.

And when you do get knocked off that horse, I’m pretty sure someone will try and stick a traffic cone on its head. They’ll pretend it was motivation. It wasn’t. It was a choice you made. A choice you have the power to make again. A choice only you can decide upon. Get on, get off, makes no odds to me. But it should to you. It’s all about you and nobody else. Now go. Go create your own mythical beast. Give it a name. And when the time comes to ride that wonderful creature, someone will ask: What motivated you to do that? You’ll smile, look to the skies and say: Motivate? No, I just wanted to do it, you know, just because… You’ll dig in your heels and your magical mount will spread its wings and take you to the heavens.

Yeah, I know. That’s not a unicorn. But if you aim high enough you need a Pegasus. Well done you. Clippety-clop and swoosh, you’re off!





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